In 2013, Kanye West and Lady Gaga deleted their respective Twitter feeds to clear the metaphorical air for their new artistic eras — West for his new album, "Yeezus," and Lady Gaga for hers, "ARTPOP." Flash forward 12 years, and the clearing of the grid is a widely used tactic in beauty marketing, too.
This week, I checked in with April Uchitel, CEO and founder at The Board, and Debbie Johnson, president of Premier Executive Recruiting, to better understand the fractional executive hiring trend and how it’s impacting the beauty and…